HOPE Project – Donation & Giving Landing Page
Goal:
Create a high-converting donation landing page for a church fundraising initiative that inspires action, simplifies giving, and builds long-term donor commitment.
Tools Used:
Figma (Design) + Systeme.io (Build)
Project Overview
This project was developed for a fundraising campaign focused on supporting the HOPE Project, a mission-driven initiative of a local church. The aim was to design a landing page that clearly communicates the cause, builds emotional connection, and makes it easy for visitors to take action—whether through recurring commitments or one-time gifts.
To ensure effectiveness, the page uses a clean, distraction-free layout with concise copy, emotionally resonant messaging, and a simple flow from interest to commitment. The design allows donors to either submit their details first (building commitment before giving) or proceed directly to a giving tier.
What I Focused On
1. Conversion-Focused Messaging Crafted copy that inspires trust and action without being pushy, connecting the donor’s giving to real impact.
2. Optimized Donation Flow Designed an option for both recurring tiers and custom one-time donations, ensuring flexibility for all donor preferences.
3. User-Friendly Layout Created a mobile-friendly, clutter-free structure with intuitive navigation and high-contrast CTAs.
4. Emotional Connection Layouts were optimized to look just as smooth on phones as they do on desktops.
5. Seamless Integration Set up Systeme.io forms, tier selection, and thank-you page with referral and sharing options to expand reach.
This portfolio piece demonstrates how I can blend strategy, design, and technical setup to deliver landing pages that not only look professional but are built to generate real results—whether that’s leads, sales, or donations.
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