Pure Smile – Whitening Toothpaste Funnel
Goal:
Create a simple yet effective product funnel that captures leads, builds trust, and drives first-time purchases through a clear offer and streamlined checkout.
Tools Used:
Figma (Design) + Systeme.io (Build)
Project Overview
Pure Smile is a fictional dental studio brand created as a sample project to demonstrate how a simple funnel can be structured for a consumer product.
The goal of this funnel was to drive first-time purchases with a clear discount offer while also collecting leads for future marketing — showing how even a single product can benefit from a conversion-focused flow.
What I Focused On
1. Clarity & Flow – Every section guides the user toward the purchase step without unnecessary distractions.
2. Conversion Elements – Emphasis on limited-time discount, social proof, and guarantee to increase trust and urgency.
3. User-Friendly Design – Clean layout, easy-to-read typography, and straightforward forms for quick opt-in and checkout.
4. Scalability – Funnel structure that could easily be adapted for upsells, automations, and retargeting campaigns if the brand wanted to expand.
This project is a sample build created to showcase how I approach funnel strategy and design. It demonstrates how a business can capture leads, build trust, and drive sales — all within a simple, conversion-focused flow.
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© 2025 Ian Desear | ConvertfyStudio. All rights reserved.